About
We’re a UK company and our wheels are hand-built by expert builders with many years’ experience. Experienced bikepackers and ultra racers, we test our wheels across all surfaces and conditions, ensuring we spec them to suit the kind of riding they’re designed for.
Zolla was set up to address a gap in the market. Current carbon wheel offerings sell on headlines. Fractions of a watt’s aerodynamic advantage at 45km/h, or a few grams of weight saving. For us, strength and build quality are key, whilst maintaining the vast majority of weight and aero advantages carbon rims can offer.
We particularly prioritise high-quality materials and exceptional build strength ahead of chasing profit margins or funding marketing budgets. We mostly sell directly to consumers, keeping our costs lower, but we also work with a small number of bike shops and brands that share our ethos.
Team
Andrew Phillips
SALES & Product Development
Having been working in the bike industry and toured across several continents, Andrew began ultra-endurance racing in 2019 and immediately set about designing the right wheels for the job, leading to the founding of Zolla. He also works for Lost Dot as one of the Race Directors.
Rob Gardiner
MARKETING & COmmercials
Former world record holder for the fastest crossing of Europe (South to North), Rob can be found endurance racing on all surfaces. When he’s not busy working on the Zolla website or testing our latest wheel build, he’s out recceing new UK routes for The Perfidious Albion events.
Tristan Brown
Expert Wheel Builder
With a background in aerospace engineering and stress testing, Tristan is just the man you want to build wheels that last. An experienced wheel builder and natural perfectionist, he builds each wheel set to his same high standards.
Shop
Dnipro 40mm Wide-rim Wheels
Adventure racing wheels designed without compromise, our Dnipros combine speed, strength and reliability. Their modern wide-rim construction gives you the freedom to run wider tubeless tyres while maintaining the optimum profile. And with multiple Transcontinental finishes to their name, these wheels have been tested extensively in the field.
New stock is here!